Archive for March, 2014

Digital signage brings interactivity to vending machines

March 31, 2014

Vending machines are nothing new, but thanks to digital signage they have recently become a lot more interesting. Vending machines are undergoing advancements in interactive capabilities, creating new opportunities for brands to engage with customers. 

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Can digital signage improve safety for motorists?

March 31, 2014

When out on the road, motorists face many potential dangers. From inclement weather to accidents and reckless drivers, the road can be an unpredictable place. Could digital signage help reduce safety risks for motorists?

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Augmented reality digital signage makes waiting for the bus ‘unbelievable’

March 28, 2014

Marketers are coming up with increasingly inventive ways to use augmented reality digital signage in branding campaigns. Pepsi Max has taken this to the next level with a campaign in London.

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Can digital signage boost sales for restaurant chains?

March 27, 2014

The restaurant chain, Sonic is looking to the engagement benefits of digital signage to improve sales. Sonic has plans to compete with chains like McDonald’s, and is turning to digital signage to help make it happen.

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Digital signage lends versatility to advertising

March 26, 2014

Digital signage has proven to be so effective that a new shopping center in Australia has decided to make its advertising strictly digital, and will not use print advertising at all. The Emporium shopping center in Melbourne, Australia, scheduled to open in April, will have the distinctive feature of exclusively using digital signage to advertise. 

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McDonald’s Piccadilly digital signage receives interactive functionality

March 26, 2014

McDonald’s is one company that has seen the value of employing digital signage for advertising, as the company has recently overhauled its sign in London’s iconic Piccadilly Square to feature a unique interactive element.

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In shopping malls, digital signage stands out from the crowd

March 24, 2014

Last holiday season, an Australian shopping mall got creative with digital signage when it featured an interactive augmented reality experience for shoppers to participate in as they did their shopping.

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Digital signage used to create interactive shopping experience for sports fans

March 22, 2014

MasterCard is making it easier for fans of the Toronto Maple Leafs to buy merchandise from their favorite team, with a new kiosk zone at the Air Canada Centre.

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3-D projection mapping digital signage is great for branding

March 20, 2014

Animated displays are a unique way for hotels and resorts to create promotions and brand experiences that are out of the ordinary and highly memorable.

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Television station uses digital signage in new set design

March 19, 2014

The quality and versatility of digital signage lends itself well to the arena of television broadcasting. For this reason, news stations seeking to increase viewer engagement with their broadcasts are turning to digital signage to create dynamic studio sets.

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