Digital signage has proven to be so effective that a new shopping center in Australia has decided to make its advertising strictly digital, and will not use print advertising at all. The Emporium shopping center in Melbourne, Australia, scheduled to open in April, will have the distinctive feature of exclusively using digital signage to advertise.
McDonald’s is one company that has seen the value of employing digital signage for advertising, as the company has recently overhauled its sign in London’s iconic Piccadilly Square to feature a unique interactive element.
Last holiday season, an Australian shopping mall got creative with digital signage when it featured an interactive augmented reality experience for shoppers to participate in as they did their shopping.
MasterCard is making it easier for fans of the Toronto Maple Leafs to buy merchandise from their favorite team, with a new kiosk zone at the Air Canada Centre.
Animated displays are a unique way for hotels and resorts to create promotions and brand experiences that are out of the ordinary and highly memorable.
The quality and versatility of digital signage lends itself well to the arena of television broadcasting. For this reason, news stations seeking to increase viewer engagement with their broadcasts are turning to digital signage to create dynamic studio sets.
Palma Aquarium Mallorca, located in Mallorca, Spain, recently began using digital signage to display information about its exhibits.
With the recent release of “Despicable Me 2,” Universal Pictures is embarking on a unique strategy that involves a heavy emphasis on digital signage.
In this current generation of video game consoles, developers have taken the first step forward in eliminating the archaic concept of having a physical video game console and a physical disk to play the game on.
Stadiums are beginning to incorporate social media into their video displays, allowing even more fans to contribute to the gameday experience.