AV tech and TV industry combine forces to combat drinking and driving

AV systems can provide an effective means of communicating public service announcements to large groups, particularly in schools.

Previously in this blog, we have talked about several ways that audiovisual technologies can be used by educational institutions for the benefit of students – from vocational programs in high schools to safety alerts and event announcements on college campuses.

But a public service announcement (PSA) initiative, titled "Project Roadblock: Local TV Puts the Brakes on Drunk Driving," aims to combat the escalating number of incidents involving drinking and driving around the holidays. A recent article at TVTechnology.com explained the project's goals.

"The 'Roadblock' – a TV industry term referring to multiple stations in a market airing the same ads in the same timeframe – consists of multimedia PSAs designed to inform viewers about the dangers and financial consequences, of buzzed driving," the article reads. "Participation levels for the 2012 campaign are up, with over 900 broadcast TV stations and digital sub channels having donated on-air, online and mobile time and space."

High schools – and even middle schools or lower – can deliver these and other important and powerful messages in many forms via AV technologies. Video walls or screens in classrooms, cafeterias and other common rooms in academic buildings can feature PSAs, as well as other customized content, in order to address key issues like drunk driving, drug use, bullying, violence and more.

With the right combination of HDMI extenders, processors and AV extenders, administrators can deliver high definition educational content to hundreds or even thousands of students every day, making yet another positive impact on the lives of America's youth.

Perhaps with more of an emphasis on AV technology in U.S. schools, a myriad of programs similar to Project Roadblock will pop up and make a difference.