If digital signage plays any role in your business, you need to be aware of the trends that the technology is following.
It matters little if you're an office using video walls for virtual meetings, or a restaurant that has swapped out the paper menus for digital menu boards. This technology is evolving rapidly, and business owners who want to get the most out of their investments need to be prepared to make advancements when necessary.
Recently, a post on Corporate Tech Decisions listed some of the trends that industry leaders are noticing.
For example, social networking is playing an increasingly larger role in signage. In some cases, this means using websites like Google Plus to arrange large chat sessions. In others, users can spend their Facebook "likes" on a particular product.
People are also becoming more used to interacting with digital signage in a variety of creative ways. Obviously, touchscreens are popular, especially among smartphone and tablet owners. But some are using those devices to scan QR codes, or to download and run corresponding apps.
Finally, content is becoming more varied and serving the needs of more people. Obviously, digital signs are a great replacement for traditional static advertisements due to their interactive nature and more appealing design. Additionally, they can be used to display real-time information, such as weather alerts. Businesses can also display critical stock data and other information.