Many restaurants have a lot of options when it comes to their marketing efforts. From making special limited time offers to creating unique menu items, there are lots of ways that restaurants can promote their products. However, they need a way to effectively make consumers aware of what's available to them.
Static signs can only do so much to convey information about an offer or an item, and may be difficult to change or update with new information. Fortunately, digital signage can provide a solution to this problem, giving marketers flexibility with their campaigns.
Digital signage can be used to improve the menus in restaurant chains that have a lot of information to convey. One restaurant that is taking advantage of the benefits of digital signage is the Cheesecake Factory, according to an article in Digital Signage Today. As the restaurant has a lot of menu items, digital signage provides the capability of being able to switch between various menu offerings, allowing patrons to see more of what is being offered.
According to the article, the Cheesecake Factory plans to use the signs to enhance their menu offerings, providing patrons a visually appealing way to see menu items available to them. The signage will be able to loop over 60 menu items and additionally be utilized to help in employee training efforts by displaying training videos after hours. The company plans to install signs in 175 of its locations.
This example highlights the advantages of digital signage when displaying visual information. By using digital menu boards and video walls in restaurants, menu items can be displayed in a more visually engaging way, and restaurant marketers can creating increasingly engaging campaigns that will build customer loyalty.