How digital signage benefits the healthcare industry

Digital signage can help improve communications between healthcare establishments and patients.

It's commonly known that a visit to the doctor or hospital can be accompanied by a long wait. While some patients may become frustrated by long times spent in the waiting room, this time actually presents an opportunity for health care establishments to provide patients with important announcements and information that may be impacting their health. 

We've discussed previously on this blog how digital screens, video walls, and kiosks are being used to improve communications and create increasingly engaging marketing campaigns. The positive effects of digital signage are not limited—they can work just as well in a waiting room as they do in a shopping mall. 

Just like digital signage is placed in malls or around cities for advertising purposes, healthcare establishments can use signage to increase patient awareness of time-sensitive health alerts that may impact them. For example, during flu season, signs can be programmed to display information about flu shots or what to do to safeguard against spreading germs, and when to seek medical attention. 

Because digital signage is versatile and flexible, it makes it possible to display a wide range of content. Following the announcement about the flu, the screen could then change to show information about hospital or doctor's office policies that patients should be aware of, in addition to displaying content like local news, weather and other pertinent information. 

Digital signage makes it easy for healthcare offices to reach patients when they are looking for something to occupy their time. By sharing important health information and announcements, the patient experience can be improved by receiving added value through becoming more informed. Not only is it beneficial for the patient, but digital signage can help communications improve, making operations run more smoothly.