The Internet of Things and digital signage

What does the Internet of Things mean for digital signage?

The Internet of Things (IoT), a term developed in the mid-1990s by a British retailer, has been creating a buzz in the tech industry for a few years now. While it sounds like a mystical world, the Internet of Things focuses on a simple concept: allowing physical objects to "talk" to one another. This doesn't mean just smartphones — it includes coffee makers, washing machines, headphones, lamps, wearable devices, components of machines, like a jet engine of an airplane or the drill of an oil rig — basically if it has an on/off switch it will be connected to the Internet of Things.

The IoT adds a whole new level to technological connection. Where it was once people-people (a Skype connection between you and your mother) and people-things (asking Siri for the day's weather forecast), now we will also have things-things. Imagine your car having access to your calendar and not only knowing you have a meeting but also understanding the best route to get you to your destination. Or perhaps your alarm clock wakes you up and instantaneously activates your coffee maker so that a steaming cup of Joe is waiting for you when you drag yourself out of bed.

Gartner estimates that by 2020 approximately 26 billion devices will be transmitting data to one another over the internet. At this point you might be thinking: Did we learn nothing from SkyNet? The IoT might sound like the perfect recipe for self-aware synthetic intelligence, but in reality it is a groundbreaking way to make life not only easier, but more efficient, safer and even greener. The possibilities are practically endless. 

Digital signage is already playing a crucial role in the development of the Internet of Things. Modern day digital signage has advanced enough to interact with physical objects. For example, a screen advertisement on a Swedish subway platform is designed to react to wind pressure changes. When a train passes by in a gust of wind, viewers see the model's hair billowing around on the signage. 

As the IoT becomes a reality digital signage will be expected to use the new method of communication. Future video walls will be able to interact with a number of other products, until screens with only text, image and movie content come to seem outdated. Imagine the extent of applications of IoT in industries that use digital signage today: A pregnant patient arrives at a hospital she has never visited before. She taps her smart card ID against the reader attached to a central video wall labeled "Help Desk." The system immediately understands that the patient's first language is Spanish, changes the screen interface to reflect that knowledge. It pulls up her appointment location and time and sends directions to her phone, while notifying the clinic's reception system that the patient has arrived. The woman's phone directs her to the appropriate waiting area, and the waiting room screen already knows that she speaks Spanish and lists her waiting time.

As more products are developed to incorporate multiple devices the expectation of inter-device and object communication will rise. Digital signage may be the first to see the true extent of the changes in store. Video wall vendors are in a prime position to use these unique solutions to establish digital signage as a leader in the IoT.

At Avenview we are dedicated to providing consumers with the most efficient, up-to-date technology available. Our wide stock of multimedia displays are sure to meet your business needs. If you are interested in learning more about currently available video walls, or about advances in the industry, contact us today.

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Digital signage market to top $20B by 2020

A study by Grand View Research Inc. suggests that global digital signage market revenue could hit $20.03 billion by 2020.

A study by Grand View Research Inc. suggests that global digital signage market revenue could hit $20.03 billion by 2020.

The current market is estimated at $13.25 billion and is expected to grow at a compound annual growth rate of 6.1 percent over the next five years. This development is mostly due to the major transformation in the advertisement sector in recent years, which extends across a variety of industries, from healthcare and hotels, to retail and restaurants. Retail currently accounts for 40 percent of the market, and is expected to remain the largest application segment, while the healthcare segment is expected to see significant growth.

Digital signage has proven to be an effective marketing tool, which is expected to create a boom in adoption in the private and public sectors. Users are creating and distributing meaningful and appealing content, and seeing a number of positive outcomes in consumer and customer engagement.

Larger screen sizes, such as 50-inch displays, and the demand for 4K and Ultra-High Definition technology are expected to gain popularity over the forecast period. Software providers are also branching out. They currently target the entry-level signage market and tend to design solutions compatible with Android OS. However, the emergence of the Internet of Things and growth in cloud computing is expected to increase operational flexibility.

Video walls also help prevent paper waste and can offer considerable energy savings through the use of LED back-lit panels, which will add to market growth.

Avenview can help your company get into the digital signage market. We offer a range of multimedia solutions that any industry can take advantage of. Contact us today for more information.

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Make human connections with digital signage

Meaningful content is imperative to getting the most out of your digital signage.

There is some magnificent technology available in the digital signage market. With larger-than-life screens, breathtaking image resolutions and interactive video walls, it is no wonder that many businesses lose sight of the real purpose behind digital signage implementation: connecting with an audience. Ultra-high definition pictures and 60 inch screens are awe-inspiring, but without the right content they are just pieces of tech without a purpose. 

Gallup's State of the American Workplace study found that companies who engage employees have higher productivity, profitability and customer satisfaction. They have a lower turnover rate, less absenteeism and a decreased incidence of accidents. That's a tremendous bottom-line impact, which means that users of digital signage must focus on audience engagement to get the most out of their technology.

While using video walls to relay messages is important, communicating with employees, patients, visitors or students is about more than a bunch of words on a screen. Your content should be carefully crafted to be meaningful to your specific viewership.

Here are the areas where companies should focus their efforts:

  • Delineate detailed goals and methods of communication.
  • Defining policies clearly so that they can be understood by all content creators.
  • Creating attractive visuals by using proven design techniques.
  • Understanding your audience and using specific learning factors to attract them.
  • Motivating audiences with clear calls to action.
  • Regularly publishing fresh content to keep your audience's attention.
  • Measuring success using dedicated analytics and working to improve conversation.

Digital signage should be a two-way medium. It should encourage a conversation. A one-sided message board displaying bland information every day might work in the short-term, but eventually people will stop paying attention. 

At Avenview our professionally trained staff can ensure that your organization captures the attention of your employees, customers and visitors with digital signage. Contact us for more information.

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4 benefits of digital signage

Here are a few benefits of digital signage that your company can take advantage of.

Digital signage is everywhere these days. Restaurants, retail stores, hotels, hospitals — every industry can find an innovative use for video walls. Traditional outreach and marketing methods are taking a backseat to interactive, engaging approaches. Whatever your industry, here are a few benefits of digital signage that your company can take advantage of:

Reduced costs: It might not seem like it when you first make the purchase, but in the long-term digital signage offers a much better return on investment compared to print media. The revenue saved on paper will soon pay for the sign.

Web connectivity: The internet is everything these days. Digital signage offers the ability to stay connected to current news, weather updates and even real-time online feedback. Blog posts and online video information can be displayed to an audience of viewers. A doctor's office, for example, can display helpful tips and health information, while featuring RSS news feeds. Businesses can even encourage customers and consumers to interact with company social media accounts such as Facebook and Twitter.

Eye-catching: There's no doubt that bright, high definition video walls attract attention in ways paper ads and traditional signs do not. Digital signage also offers interactive capabilities that allow audiences to engage with media directly. Touch-screen has added a new layer to responsive engagement.

Multifaceted: Video walls can be used as menu displays, wayfinding tools, advertising boards, message announcement systems — the only limit is your own creativity.

Interested in purchasing digital signage for your business? Contact Avenview today. We provide high-quality, cost-effective technology that can take your company to the next level.

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Benefits of digital signage in the healthcare industry

There are a number of ways for the healthcare industry to utilize digital signs.

Until you try digital signage it can be difficult to imagine how the system might work for you or your business. In medical facilities video walls and digital signs can have a number of far-reaching benefits. Here are just a few:

  • Versatility: Digital signs can be used among a variety of audience groups, from inpatients, outpatients and their families, to physicians, nurses and staff. Hospitals can use video walls in parking garages to give direction, or in a staff break room to offer pertinent updates regarding, for example, benefits. Signs in waiting rooms can give patients key information regarding wait time, or signal when a doctor is ready to see the next person. Digital signs are versatile, and the only limit to their uses is your imagination.
  • Time-sensitivity: It can often cause problems for an organization when time-sensitive material does not reach people in time, or when it spreads through a campus long after it has become irrelevant. Digital systems allow audiences to view real-time messages, and the displayed information can be changed instantly through the use of high quality content management systems. Video walls promote efficient and consistent communication.
  • Print replacement: It is undeniable that print material is messy and costly. Desks littered with memos, bulletin boards sprayed with printouts and walls with thumbtack holes can all ruin the aesthetic of a room in a flash. Digital signs can replace mounds of paper with a single screen that is pleasing to view. Signs can function as rotating billboards, and interactive video walls can replace directory boards and elevator listings entirely.

If you are in the market for digital signage solutions that can help modernize your healthcare communications system, look no further an Avenview. The HMP200™ Hyper Media Player, for example, is a full HD, high-end digital signage device that is sure to impress both your staff and your patients. Contact us today for more information.

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3 essentials for successful digital signage systems

Consider these tips to get the most out of your digital signage.

Digital signage is a versatile tool that can revolutionize communication, information relay and advertising. These modern day high-tech signs are being used in a variety of locations: hospitals, fast food restaurants, train stations and airports. Video wall investments can very simply and quickly change the way a business operates when used properly. Of course getting the most out of your digital signage means known how to use it successful. Here are a few essential tips:

Think about placement: Effective digital signs are placed at "natural pause points." Consider where people might stop when they visit your business. Is there a place where a person might pause to get acclimated, check for directions or look for some other information? At a fast food restaurant customers take time to look at menus. Add a video wall above the grill and patrons can see what you serve, alongside nutritional information or news about chef's specials. Hospitals can use a sign in the front lobby, directing patients to certain departments. Signs in elevators, where people have no choice but to stop, can be used to impart necessary information. Think carefully about where informative content will be most seen, and install digital signs there. Don't expect your audience to search for your sign — instead, take your message directly to them.

Collect data: Review information from interactive digital signs to find out what people are reading most, or searching for. The data can help you identify which content is most helpful and allows you to refine wayfinding tools to best serve your audience.

Produce branded templates: Graphic designers are most common in a graphic design company — not a hospital or restaurant. Instead of hiring designers to make all of your video wall content, employ pre-approved templates, so that anyone in your business can use the digital sign. 

Ready to invest in a video wall or digital sign? Contact Avenview today! We have over ten years of experience and can provide the most advanced components available.

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2 digital signage trends in 2015

Keep an eye on these video wall trends in 2015.

Video walls might have been around for decades, but never before has it undergone such a technological revolution. 2015 brings new gadgets, new gizmos and new and innovative uses for digital signage across a variety of industries. Manufacturers are bringing in larger panels with practically invisible bezels, startlingly high resolutions with remarkably low power consumption, increased bandwidth, advanced signal processing and user-friendly content management systems. Here are a couple of trends to keep an eye on as we continue in to the next quarter of this year:

Engagement: Digital signage will continue a move towards more dynamic and interactive systems. While this can mean touch screens, which are becoming particularly popular for use alongside wayfinding software, it also means mobile engagement. Advertisers are using digital signage and mobile technology to allow viewers and customers to use their smartphones and tablets to interact with signs. Recently Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the U.S. introduced its partnership with Shazam, the mobile app company that pioneered audio recognition technology enabling smartphones to detect and identify music. According to Shazam, the "partnership will enable Adspace Networks to offer advertisers the ability to enhance video campaigns with a fully customizable second-screen content experience through Shazam's innovative technology, revolutionizing the way users interact with the retail environment."

Large Screen Experience: If the phablet trend is anything to go by, we finally seem to be heading towards bigger screens instead of the endlessly tiny ones we have been seeing for years. Digital signage is definitely going for the larger-than-life experience, with 4K and ultra high-definition screens and 70-plus inch models intended to have the most profound impact on viewers. According to Digital Signage Today, the human brain sees extra large screens as windows, instead of monitors, creating the impression of a false reality. This can leave an indelible image in a consumer's mind, perfect for advertising and marketing.

At Avenview we are dedicated to providing our customers with the most up-to-date technology available. Contact us for more information.

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3 essentials for successful digital signage systems

Consider these tips to get the most out of your digital signage.

Digital signage is a versatile tool that can revolutionize communication, information relay and advertising. These modern day high-tech signs are being used in a variety of locations: hospitals, fast food restaurants, train stations and airports. Video wall investments can very simply and quickly change the way a business operates when used properly. Of course getting the most out of your digital signage means known how to use it successful. Here are a few essential tips:

Think about placement: Effective digital signs are placed at "natural pause points." Consider where people might stop when they visit your business. Is there a place where a person might pause to get acclimated, check for directions or look for some other information? At a fast food restaurant customers take time to look at menus. Add a video wall above the grill and patrons can see what you serve, alongside nutritional information or news about chef's specials. Hospitals can use a sign in the front lobby, directing patients to certain departments. Signs in elevators, where people have no choice but to stop, can be used to impart necessary information. Think carefully about where informative content will be most seen, and install digital signs there. Don't expect your audience to search for your sign — instead, take your message directly to them.

Collect data: Review information from interactive digital signs to find out what people are reading most, or searching for. The data can help you identify which content is most helpful and allows you to refine wayfinding tools to best serve your audience.

Produce branded templates: Graphic designers are most common in a graphic design company — not a hospital or restaurant. Instead of hiring designers to make all of your video wall content, employ pre-approved templates, so that anyone in your business can use the digital sign. 

Ready to invest in a video wall or digital sign? Contact Avenview today! We have over ten years of experience and can provide the most advanced components available.

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Buying digital signage that fits your needs

Consider these tips for choosing a digital signage system.

Purchasing a digital signage system can help refresh your company and modernize operations, but how do you choose the right set-up? Here are a few tips to consider if your business intends to invest in digital signage this year:

Fit: Making an investment in merchandise without trying it out first is never a smart move. We try clothing, electronics, even furniture before making a final choice. The same principle applies to video walls, albeit with a twist. Instead of going to vendors directly to request a trial period (which may not always be feasible), find out who is actually using a certain company's signage systems, and then see if you can talk to the users themselves. If a provider can't give you a decent list of businesses they cater to take it as a red flag and move on to a more reputable seller.

User friendliness: Who will be using your digital signage system? Most businesses prefer allowing a number of users to handling video walls, from executives and HR managers to front desk personnel. Content creation for signage should not require tech savviness or a degree in graphic design.

Objectives: Above all the video wall system you purchase should meet your company's needs. It can be easy to get lost in the beauty of new technology and lose sight of your main objective. Have a plan that delineates what you need your digital signage to accomplish and ask vendors for solutions that meet those goals.

Avenview has a multitude of video wall solutions and other multimedia displays that are sure to exceed your expectations. Our staff will evaluate your project, help you choose digital signage that meets all your needs, and install your new system. Contact us today to learn more.

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Digital Signage Expo refreshed for 2015

The annual Digital Signage Expo has made a number of changes sure to refresh and revitalize the convention.

The annual Digital Signage Expo (DSE), the world's largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communication networks, is right around the corner. The convention has relocated to Las Vegas and DSE has made a number of additional changes sure to refresh and revitalize the event.

Among the most major differences is the shift in educational curriculum from a classroom setting learning session to a more collaborative peer-to-peer experience. Traditional lecture and panel presentations are not going anywhere, Chris Gibbs, the co-founder, president and COO of DSE organizer Exponation LLC, told Digital Signage Today. He added, "While people love to learn in a classroom setting, they also get a lot, lot of information from more that immersion kind of learning when they have other peers around them, other people around them, where they're speaking in a more intimate setting. So we're excited about that."

The new curriculum, called the Idea Exchange, will feature sessions of peer-to-peer learning. Each day participants will attend a morning seminar, and the gather later in the day for a roundtable discussion of the seminar topic. DSE hopes the conversational setting will allow new voices to be heard, and promote innovative thinking.

More than 60 new companies will be joining the 200 plus exhibitors in 2015. Products are always evolving, and there are a number of things to learn from the progress being made.

At Avenview we are committed to providing customers with the most innovative technology available. We carry a variety of video wall solutions and home theater accessories. If you are interested in learning more, don't hesitate to contact us today.

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