Denver Airport installs cylindrical video tower displays

Airports are looking for new advertising opportunities.

Previously on this blog, we've discussed the benefits of using curved displays and the particular benefits that digital signage can have at an airport. Now, according to the Denver Post, it appears that the Denver Airport is taking advantage of these new technologies with the installation of four new raised, cylindrical video towers stationed over security lines.

The 360-degree video boards are wrapped around the upper portion of 26-foot-high towers placed in the airport's main Jeppesen Terminal, with two placed near a security checkpoint. Like most displays, the video towers present ample opportunities to drive advertising revenue. According to the news source, the Denver Airport expects to take in $95 million in funds generated by the advertisements over a 10-year period. Additionally, such displays can be used to inform passengers of up-to-date information, such as flight delays and other public service announcements.

"I believe it is a step in the right direction and a good way to generate revenue," Mindy Cheval, an advertising professor at the University of Colorado at Boulder, said to the Denver Post. "And, it is where the whole world is going."

One benefit that these video boards have over many other digital signage installations is prolonged exposure. Because of their location in the terminal, the video boards can be seen from multiple directions. Additionally, the fact that there are security checkpoints near the signs means that individuals waiting in longs lines to get checked in will have plenty of time to look at the advertisements. Since the displays will be showing dynamic video streams rather than a static image, they are sure to turn heads of those waiting in the long lines.

Businesses looking to find digital signage opportunities that fit their particular strength should look into displays such as video walls along with other AV solutions.