Video walls have a tremendous amount of potential for businesses and institutions to relay information and entertain customers through a variety of visual options. We've discussed a number of such instances previously on this blog, with most falling under the umbrella of showing customers what a store or restaurant has available or to keep customers busy. However, as with any new technological approach, the current applications are just scratching the surface.
One such instance where video walls are being employed to a revolutionary effect is in Los Angeles-based video artist Diana Thater's display at this year's Armory Show in New York City, according to MediaBistro. The exhibit, which was given a prime spot on the floor for this year's event, is called "Day for Night," and features several 3×3 video walls. According to the news source, the video walls all featured similar feeds of "footage of bruisey purple blooms that tremble like viscera through a persistent drizzle and the 16-millimeter haze of multiple camera techniques."
The video walls were placed in several locations across a couple of rooms, with many placed in the dead center of white display walls. Meanwhile, others were tucked into corners of the room, with one column of monitors on one wall and the other two on side of the corner on the wall.
According to Thater, the exhibit as a whole was intended to be a far departure from traditional art and aimed to feature low-quality footage on top-of-the-line monitors.
"I wanted to make them architectural, like walls or windows, but not like painting, because they're moving," Thater said to MediaBistro.
While businesses are going to commission artists to produce specific video wall art pieces to put into their lobby, Thater's work shows how creativity and innovation can be drawn from incorporating a video distribution system into a facility.