CNBC installs digital signage in on-air studio

Business news channel CNBC has installed digital signs in its on-air studio, with the purpose of improving control over content being displayed.

A number of corporate offices have been using video walls as a way to facilitate video conferencing with employees and business partners. It's only natural, then, that major television studios begin to use digital signage for their own ends.

According to a recent post in Digital Signage Today, business news channel CNBC has installed digital signs in its on-air studio, with the purpose of improving control over content being displayed.

Previously, the studio relied on DVD players, but were only able to produce looping background content. 

"We've been looking at ways to streamline how we select and display content on the screens that serve as a backdrop to our on-air anchors and reporters," CNBC Production Technology Specialist Lou Visconti told the news source.

When it comes to live broadcasts, digital signage offers some major advantages. Typically, production staff at major studios only have 20 to 30 seconds to choose content before it has to go live, meaning they need tools that are responsive. With digital signage, they can queue up content with a few simple taps.

"Digital signage is becoming increasingly common in television studios, both on-air as well as behind the scenes," BrightSign CEO Jeff Hastings said in an email with Digital Signage Today. "During live broadcasts, networks require the ability to quickly toggle between content sources as the news cycle evolves, and [digital signage is] suited perfectly to this scenario."

By connecting these screens with video splitters, CNBC will have a more efficient newsroom that can handle a wider range of content than ever before.