The holiday season is a great time for retailers, as shoppers pour in to buy gifts for their friends and loved ones. Unfortunately, merchants also tend to face more shoplifting incidents.
What are stores to do in order to protect their stock? Given how crowded they can get this time of year, it is not easy for associates to keep an eye on everyone.
One mall in New York City, however, may have hit upon an interesting solution.
We've all seen pictures of shoplifters posted in stores—usually caught by a system of cameras. But the Staten Island Mall has plans to take this idea even further. For the sixth year in a row, anyone who steals from stores at the mall will find images of their deeds on eleven separate video walls, connected by audio video splitters.
The signs will be programmed to rotate through the different pictures in order to give thieves as much unwanted exposure as possible. Included will be the massage: "Want to be famous? Shoplift in this mall and you could have your face right here. Stealing from any merchant at the Staten Island Mall is a crime. You will be prosecuted."
District Attorney Daniel Donovan told Staten Island Live that shoppers will see the photos at least 2 million times during the holiday season. Although the thieves being featured have already been caught and prosecuted, he believes their images will effectively dissuade future crime by showing shoppers the consequences of trying to steal in the mall.
The digital signs certainly allow the mall to show more than traditional static signs.