White Castle is known for its rapid burger service. By implementing video walls into its tried and true processes, it may be able to move even faster.
According to a recent article on Digital Signage Today, the fast food chain has deployed digital signage into its newly-reopened branch in the Columbus, Ohio area.
The new store layout take digital menu boards to a whole new level. Many restaurants have used signs to present their offerings in a more compelling manner. At White Castle, however, the video walls allow customers to place their orders via a touchscreen.
White Castle spokesperson Jamie Richardson told the news source that the new system "puts less focus on what causes customers the most stress—standing in line."
"This allows them to take their time and make sure they make the choices they want," Richardson added.
In addition, the presence of digital signage helps employees work with more flexibility. Instead of standing behind cash registers and taking orders, they have more freedom to move about the establishment and keep it clean.
"As a family-owned business for more than 90 years, we've learned to listen to the feedback from out Cravers and to offer new innovations to make the White Castle experience more memorable than ever before," regional director Chris Shaffery told the news source.
Whenever restaurant chains use digital signage, it demonstrates how effective the combination of video walls and audio video splitters can be. This technology makes it easy for users to set up their system and display content on multiple screens at once.