Are customers more comfortable with touchscreens than paper?

Customers are using mobile devices more than ever.

How long it is until customers become more comfortable with touchscreens and mobile devices than they are with normal interfaces such as books and pen and paper?

It's an interesting question that came up in a recent article for Gizmodo. In the story, the author, David Bauer, talked about how, for a brief instant, he forgot how to read a book, so to speak. In the rare instance where he had chosen a book on paper, rather than on a Kindle or tablet, Bauer tried swiping up on the paper to make the page turn, the motion that would perform that action if he were reading an e-book. The story may seem silly in itself, but is indicative of a larger trend in our society, especially among members of the younger generation. People are spending far more time using touchscreen interfaces than they are paper. Pen and paper has been long ousted in favor of email and texting, so why shouldn't it be expected that books go the same way?

This same principle can be applied to businesses and AV solutions. When customers visit a restaurant, they've most likely spent much of their day using a computer or smartphone. It's likely they've even gone to the restaurant's website and looked at the menu using a mobile device. In this case, why is it that, once they enter the actual restaurant, the patron most go back to a hard copy of a menu? It may seem frivolous and cost-inefficient now, but as digital menus continue to gain steam, those who have already made the switch will have a competitive edge over their more conventional competitors.

Companies that are looking to gain a technological advantage in their market should consider the latest AV solutions such as video walls or using HDMI splitters to distribute touchscreens throughout a facility.