As 2013 draws to a close, it is a good time to make predictions about how the digital signage industry will change and grow in 2014. After all, this evolution will have a significant impact on the many businesses that have either chosen to adopt the technology or are considering doing so.
As noted by a recent article on Digital Signage Today, one of the latest innovations that everyone in the industry is talking about is the shift to 4K ultra high-definition resolution. Having four times as many pixels as 1080p high-definition screens that are quickly becoming standard, 4K video walls have the potential to display the highest-quality photo and video content.
Additionally, digital signs are becoming more interactive, in order to keep up with a consumer base that has gotten accustomed to interacting with touch-capable smartphones. The latest video walls feature touchscreens and many can connect to the internet, allowing consumers to engage with the content via social networks like Facebook and Twitter. This also makes it easier for retail store owners themselves to control the content on these signs with their own smartphones.
The truth is that digital signage networks are becoming more necessary than ever as brick-and-mortar stores have to compete with online retailers. Merchants will need to set up systems of signage connected by an audio video matrix switch to offer their customers varied, compelling content. And those who choose to make the investment should make sure they are buying the latest technology so that they do not find themselves having to make upgrades in the short term.