We've discussed previously on this blog how digital signage can be used to enhance the customer experience in a retail setting, especially in stores where customers are browsing through a selection of products.
Any place that is tasked with conveying information to an audience can benefit from digital signage, and movie theaters are no exception. While digital signage allows customers to browse through products at a retail store, it can also be used to help them browse through movie selections at the theater.
This can happen in multiple ways. Self-service kiosks enable theater patrons to browse available films and show times and purchase tickets right at the kiosk. These types of transactions can improve the flow of customers through the theater, helping to cut down on lines and wait times.
Additionally, signage can display available shows when customers are waiting at the box office, allowing them a way to clearly see the selection as they make their purchasing decision.
At the concession stand, digital menu boards can be used to display menu items and special offers. This content can be easily updated by managers to reflect changes.
When patrons are at the theater, it's a great time to raise awareness of upcoming movies that they might want to come back and see. Digital signage screens and video walls are an effective way promote films in an engaging way that is more dynamic than a static sign or poster alone would be.
In a movie theater setting, digital signage has many uses. By deploying signage, theaters make useful information more easily accessible to patrons, improving their experience and the chances of returning to that theater to see another film.